· PD: Winter Chan
· PP: Winter Chan / Jiang Chan
· PM: Mr Qiu
2022
绍兴 | 魚米之鄉
绍兴气候温暖湿润，四季分明，土质良好，多宜农业。是盛产鱼和稻米的富饶地方，素有“魚米之鄉”的称。正如陆游诗句“轻舟入心，低蓬三扇，占断萍洲烟雨。” 这优美的句子如诗如画， 堪称绍兴人文风景的绝妙写真。因此，在产品设计上， 我们通过“乌篷船、魚米之鄉”的概念， 以绍兴竹艺文化的包装方式。 呈现依山傍水的人文气息，丰富人们对产品的代入感，形成独有绍兴地域特色的产品包装。Shaoxing has a warm and humid climate with four distinct seasons and good soil, which is suitable for agriculture. Is rich in fish and rice, known as the "land of fish and rice". As Lu You poem "light boat into the heart, low peng three fan, accounted for the broken ping Chau misty rain." This beautiful sentence is as picturesque as a poem, Can be called shaoxing cultural scenery wonderful photo.
Therefore, in product design, we adopt the concept of "Wupeng boat, land of fish and rice", In shaoxing bamboo culture packaging. Presenting the humanistic atmosphere of mountain and water, enriching people's sense of substitution for products,Form unique shaoxing regional characteristics of the product packaging.