· PD: Winter Chan
· PP: Winter Chan / Jiang Chan
· PM: Yoyo Ho
2020
江1984改造前是建成于1984年的下渡冷库,坐落于海珠区南部中心,与广州CBD隔江相望,是十三五规划海珠创新港的核心区,周边三公里覆盖大型品质生活圈,人文气息浓厚。这座建筑守护了广州36年的成长记忆,如今展开了新的姿态。 标志设计,我們在尋找壹種“新”與“舊”的含蓄鏈接性;結合建築外觀特性與選材方面的玻璃磚,我們把“江”字做成了壹個具朦朧底蘊的輪廓圖形保留三點水的處理,宋體與現代圖形的碰撞。 讓過程在捕捉妳的視覺中,也能隱約感受到這座舊廠房歷史背景的濃厚情懷。
Before the renovation, the Xiadu cold storage, built in 1984, is located in the southern center of Haizhu District, across the river from Guangzhou CBD, and is the core area of the 13th Five-Year Plan Haizhu Innovation Port. The surrounding three kilometers cover a large quality life circle, with a strong cultural atmosphere. The building, which has guarded the growing memory of Guangzhou for 36 years, is now taking on a new attitude. Logo design, we are looking for a "new" and "old" implicit link; Combined with the characteristics of the architectural appearance and the selection of glass bricks, we made the word "river" into a hazy outline pattern retaining three water treatment, the collision of song typeface and modern graphics. In the process of capturing your vision, you can also vaguely feel the strong feelings of the historical background of this old factory.