○ AD: Chen Chuanjia
○ PD: Martin Wu，Yoyo Ho
○ D: Chen ChuanJia，Yoyo Ho，Shanshan Du，Tuye
○ CO: Dawei
○ C: YUEN KEE DUMPLING
2025/02
作为深耕鲜饺云吞领域的国民品牌，袁记云饺始终以 “当日现包、鲜食到家” 为核心价值。随着用户消费习惯的迭代，原有小程序在视觉呈现、功能路径和场景适配等方面逐渐显现出优化空间。
为了更好地传递品牌温度、提升用户下单效率，我们对小程序进行了全链路 UI 视觉与功能体验升级，聚焦 “食欲感、手作温度、高效转化” 三大核心目标，并对视觉模块构建了一套具备生长性的系统化设计，使其能够伴随品牌与用户需求持续迭代演进。
As a national brand deeply rooted in the fresh dumpling and wonton industry, Yuanji Wontons has always taken "Freshly Wrapped Daily, Fresh Food Delivered to Your Door" as its core value. With the evolution of users' consumption habits, the original mini-program has gradually revealed room for optimization in visual presentation, functional paths and scenario adaptation. To better convey the brand's warmth and improve users' order efficiency, we have carried out a full-link upgrade of the mini-program's UI vision and functional experience, focusing on three core goals: "Appetite Appeal, Handcrafted Warmth, and Efficient Conversion". We have also built a growth-oriented systematic design for the visual module, enabling it to evolve continuously in line with the brand's and users' evolving needs.